Digital Audits
Audits and Deep Dives
A digital media audit is a comprehensive evaluation of a company's digital media presence and performance across various online channels. It involves assessing and analyzing the effectiveness of digital marketing efforts to identify strengths, weaknesses, opportunities, and potential areas for improvement.I am focused on delivering growth through the planning process and through modular projects, such as audience and category segmentation or consumer journey mapping
Realistically I can conduct an audit across one channel right up to everything affecting your digital success.
Typical steps involved in conducting a digital media audit:
Data Collection: Gather data from all digital marketing channels used by the company, including website analytics, social media platforms, email marketing, search engine marketing, display advertising, video advertising, and any other digital channels being utilized.
Platform Performance: Evaluate the performance of each digital marketing platform. This includes website traffic, user engagement, conversion rates, click-through rates, social media followers, reach, and engagement, as well as email marketing metrics like open rates and click-through rates.
Content Analysis: Examine the quality and relevance of digital content used in various marketing channels. Assess whether the content aligns with the brand's messaging and resonates with the target audience.
Audience Analysis: Analyze the target audience and their online behavior. Understand the demographics, interests, and preferences of the audience to ensure that the digital media efforts are effectively reaching and engaging the right people.
Competitive Analysis: Compare the company's digital media performance with that of its competitors. Identify areas where the company is excelling or lagging behind in comparison to competitors.
Budget Allocation: Review the budget allocation for each digital marketing channel and assess whether it aligns with the company's marketing objectives and overall strategy.
Performance Tracking and Reporting: Evaluate the effectiveness of the current tracking and reporting systems. Ensure that key performance indicators (KPIs) are being properly monitored and reported.
Recommendations and Action Plan: Based on the audit findings, provide recommendations for improvements and an action plan to enhance the company's digital media performance. This may include optimizing campaigns, refining content strategies, reallocating budgets, or adopting new technologies and platforms.
A digital media audit is an essential process for businesses to optimize their digital marketing efforts, enhance their online presence, and achieve better results in reaching and engaging their target audience. It helps companies stay competitive and adapt to the ever-evolving digital landscape.
